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UI/UX Design

Thai Mart Bahrain

Organisation

Thai Mart Bahrain

Role

UI/UX Designer

Year

2024

Industry

Retail & Lifestyle

01 Overview

Bringing Thai Culture to a Digital Experience

Designed the UI/UX experience for Thai Mart Bahrain, a destination bringing Thai, Asian, and GCC shopping, dining, entertainment, wellness, and cultural experiences together in one digital platform. The design focused on creating an engaging and easy-to-navigate experience that helps visitors discover stores, explore categories, find offers, stay updated with events, and learn more about the destination.

02 The Challenge

Connecting Visitors with a Diverse Destination

Thai Mart brings together a wide variety of experiences, from retail and food & beverages to beauty, home décor, entertainment, wellness, events, and cultural activities. The challenge was to organize this diverse content into a cohesive experience without making the interface feel overwhelming. The website also needed to support different visitor journeys, including discovering stores, exploring offers, checking events, viewing the floor plan, and learning about Thai Mart.

03 The Solution

An Immersive Experience Built for Discovery

Created a visually engaging UI/UX system centered around discovery and exploration. The experience uses strong imagery, clear categorization, intuitive navigation, structured content sections, and prominent calls-to-action to guide users through Thai Mart's different offerings. Store categories, offers, events, floor plans, media, and visitor information were organized into clear digital journeys, making it easier for users to explore the destination before and during their visit.

04 Key Features

Designed for Discovery & Engagement

  • ✦Store Discovery
  • ✦Category-Based Navigation
  • ✦Events Discovery
  • ✦Exclusive Offers
  • ✦Floor Plan Experience
  • ✦Visual Storytelling
  • ✦Media & Gallery
  • ✦Visitor-Focused Experience
  • ✦Business & Partnership Journey
  • ✦Responsive UI

05 Design Toolkit

Crafted for Experience & Discovery

FigJam Figma

06 Brand Visual Language

A Refined & Modern Palette

Royal Blue

#1D398D

nav button, "Latest Events" section background, "Know More" button, half of the logo wordmark

White

#FFFFFF

Main content background, most section backgrounds

Light Gray

#F8F8F8

Alternating section backgrounds

Off-White Gray

#F5F5F5

Footer background

Near-Black

#181818

Body/footer text, dark overlays

07 Design Showcase

A Visual Journey Through Thai Mart

Thai Mart Bahrain
Thai Mart Bahrain
Thai Mart Bahrain
Thai Mart Bahrain
Thai Mart Bahrain
Thai Mart Bahrain

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