Global City Dammam

Designed the UI/UX experience for Global City Dammam, creating a visually engaging digital platform for a destination that brings together international cultures, entertainment, shopping, dining, events, and experiences. The design focused on clear information architecture, immersive visual storytelling, responsive layouts, and a seamless bilingual experience across English and Arabic. The platform guides different audiences through destination discovery, events, pavilions, shopping, dining, visitor information, and business opportunities.

Global City Dammam brings together multiple destination experiences including shopping, dining, cultural pavilions, entertainment, shows, events, visitor services, and business opportunities. The challenge was to create a cohesive interface that could organize this diverse content without making the experience feel overwhelming. The design also needed to support both English and Arabic users, requiring careful consideration of RTL layouts, typography, alignment, navigation, spacing, and component behavior.

Designed a structured and visually immersive UI system that organizes Global City's different experiences into clear journeys. The interface uses strong visual hierarchy, destination-focused imagery, intuitive navigation, content-driven sections, and clear calls to action to help users discover and plan their visit. The UX was designed for both LTR English and RTL Arabic, ensuring that layouts, navigation patterns, content alignment, and interface components adapt naturally between languages.

• ✦Bilingual LTR & RTL Design
• ✦Immersive Destination UI
• ✦Structured Information Architecture
• ✦Responsive Web Design
• ✦Experience-Based Navigation
• ✦Events & Entertainment Discovery
• ✦Visitor Journey
• ✦Business & Investment Experience
• ✦Strong Content Hierarchy
• ✦Scalable Design System